The marketing director's role in business planning and corporate governance /

Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a b...

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Bibliographic Details

Main Author:	Michaluk, Gerald
Format:	eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2007.
Subjects:	Corporate governance. Marketing executives. Electronic books.
Online Access:	Connect to the full text of this electronic book