Market Your Way to Growth : 8 Ways to Win.

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way t...

Full description

Bibliographic Details

Main Author:	Kotler, Philip
Other Authors:	Kotler, Milton
Format:	eBook
Language:	English
Published:	New York : Wiley, 2012.
Subjects:	Marketing. Customer relations > Management. Relationship marketing. Marketing
Online Access:	Connect to the full text of this electronic book