The persuasive leader : lessons from the arts /

The communication aspect of leadership - to actively engage your followers and achieve understanding and motivation whilst making the message memorable - has never been more important. Using vivid lessons and examples from spheres outside business organization, The Persuasive Leader explores the lea...

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Bibliographic Details

Main Author:	Carroll, Stephen J., 1930-
Other Authors:	Flood, Patrick C.
Format:	eBook
Language:	English
Published:	San Francisco : Jossey-Bass, 2010.
Subjects:	Leadership. Persuasion (Psychology) in organizations. Communication in management. Electronic books.
Online Access:	Connect to the full text of this electronic book