The marketer's handbook : reassessing marketing techniques for modern business /

"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--

Bibliographic Details

Main Author:	Young, Laurie, 1955-
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, U.K : Wiley, 2011.
Subjects:	Marketing.
Online Access:	Connect to the full text of this electronic book