Ethical marketing and the new consumer /
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Chichester, U.K. :
Wiley,
2009.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. |
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| Physical Description: | 1 online resource (xv, 272 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119206514 1119206510 0470682779 9780470682777 9780470685464 0470685468 9780470685457 047068545X 1282483102 9781282483101 9786612483103 6612483105 |