Ethical marketing and the new consumer /

Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.

Bibliographic Details

Main Author:	Arnold, Chris
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Chichester, U.K. : Wiley, 2009.
Subjects:	Marketing > Moral and ethical aspects. New Age consumers.
Online Access:	Connect to the full text of this electronic book