Beating low cost competition : how premium brands can respond to cut-price rivals /
Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. It'...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
John Wiley & Sons,
©2008.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. It's only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and sel |
|---|---|
| Physical Description: | 1 online resource (xvi, 256 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 231-241) and index. |
| ISBN: | 9781119206507 1119206502 9780470745229 0470745223 128234949X 9781282349490 |