Beating low cost competition : how premium brands can respond to cut-price rivals /

Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. It'...

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Bibliographic Details

Main Author:	Ryans, Adrian B., 1945-
Format:	eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, ©2008.
Subjects:	Product management. Price cutting. Brand choice. Brand name products. Marketing. Marketing Electronic books.
Online Access:	Connect to the full text of this electronic book