APA (7th ed.) Citation

Ryans, A. B. (2008). Beating low cost competition: How premium brands can respond to cut-price rivals. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Ryans, Adrian B. Beating Low Cost Competition: How Premium Brands Can Respond to Cut-price Rivals. Chichester, England ; Hoboken, NJ: John Wiley & Sons, 2008.

MLA (9th ed.) Citation

Ryans, Adrian B. Beating Low Cost Competition: How Premium Brands Can Respond to Cut-price Rivals. John Wiley & Sons, 2008.