The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /

A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description.

Bibliographic Details

Main Author:	Salinas, Gabriela
Format:	eBook
Language:	English
Published:	Chichester, U.K. : Wiley, [2009]
Subjects:	Branding (Marketing) Brand name products. Valuation. Brand name products > Valuation
Online Access:	Connect to the full text of this electronic book