Cover Image

Corporate reputation : 12 steps to safeguarding and recovering reputation /

Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization.

Bibliographic Details
Main Author: Gaines-Ross, Leslie
Format: eBook
Language:English
Language Notes:English.
Published: Hoboken, N.J. : John Wiley & Sons, ©2008.
Subjects:
Corporate image.
Responsibility.
Corporations > Public relations.
Organizational effectiveness.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization.
Physical Description:1 online resource (xx, 183 pages) : illustrations
Bibliography:Includes bibliographical references (pages 161-174) and index.
ISBN:9781119203506
1119203503
9780470245477
0470245476
128122202X
9781281222022
9786611222024
6611222022