Corporate reputation : 12 steps to safeguarding and recovering reputation /

Best practices for protecting and repairing reputation. Recent corporate crises have demonstrated that a company's reputation can be destroyed in seconds. A mishandled response, inappropriate act, product tampering, or poorly timed reorganization.

Bibliographic Details

Main Author:	Gaines-Ross, Leslie
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, N.J. : John Wiley & Sons, ©2008.
Subjects:	Corporate image. Responsibility. Corporations > Public relations. Organizational effectiveness. Electronic books.
Online Access:	Connect to the full text of this electronic book