Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers /
"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to...
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
©2010.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to identify their own set of online influencers, craft stories that will resonate with these consumers and spread messages through cybercitizens who are social media experts. The book will include case studies, research, check lists and easy-to-adopt paradigms to create and manage online word of mouth"--Provided by publisher. |
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| Physical Description: | 1 online resource (xvii, 204 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119203407 1119203406 9780470573068 0470573066 9780470573082 0470573082 9780470573075 0470573074 1282471732 9781282471733 |