Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers /

"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocates to pass along stories, deliver recommendations and draw people to purchasing points. Specifically, the book will coach its readers to...

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Bibliographic Details

Main Author:	Cakim, Idil Miriam, 1974-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, ©2010.
Subjects:	Word-of-mouth advertising. Telemarketing. Electronic books.
Online Access:	Connect to the full text of this electronic book