World class communication : how great CEOs win with the public, shareholders, employees, and the media /
Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey :
Wiely,
©2012.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Class Communication is packed with examples of good and bad handling of countless situations and expert i. |
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| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781118282977 1118282973 9781118286975 1118286979 9781118283028 1118283023 1118230051 9781118230053 |