World class communication : how great CEOs win with the public, shareholders, employees, and the media /

Proven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication...

Full description

Bibliographic Details

Main Author:	Scudder, Virgil, 1950-
Other Authors:	Scudder, Ken
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : Wiely, ©2012.
Subjects:	Communication in management. Communication in organizations. Public relations. Public Relations Electronic books.
Online Access:	Connect to the full text of this electronic book