Win/loss reviews : a new knowledge model for competitive intelligence /

"Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed...

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Bibliographic Details

Main Author:	Marcet, Rick
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, N.J. : Wiley, ©2011.
Series:	Microsoft executive leadership series.
Subjects:	Marketing > Evaluation. Business intelligence. Strategic planning. Competition.
Online Access:	Connect to the full text of this electronic book