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Customer data integration : reaching a single version of the truth /

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"Customer Data Integration also includes a list of "Manager Do's and Don'ts" at the end of each chapter, which summarizes chapter points and provides experience-based tactics for putting concepts into practice. Plus, the book includes interviews with seasoned managers across...

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Bibliographic Details
Main Author: Dyché, Jill
Other Authors: Levy, Evan
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, ©2006.
Subjects:
Customer relations > Data processing.
Data warehousing.
Data integration (Computer science)
Consumer satisfaction.
Consumer Behavior
Data Collection
Information Storage and Retrieval
Electronic Data Processing
Online Access:Connect to the full text of this electronic book
Description
Summary:"Customer Data Integration also includes a list of "Manager Do's and Don'ts" at the end of each chapter, which summarizes chapter points and provides experience-based tactics for putting concepts into practice. Plus, the book includes interviews with seasoned managers across multiple industries about their CDI journeys, the challenges they confronted, their wins, their "gotchas," and what the successful delivery meant to their companies."--Jacket.
Physical Description:1 online resource (xxvi, 294 pages : : illustrations.)
Bibliography:Includes bibliographical references and index.
ISBN:9781119202127 (electronic bk.)
1119202124 (electronic bk.)