Customer data integration : reaching a single version of the truth /

"Customer Data Integration also includes a list of "Manager Do's and Don'ts" at the end of each chapter, which summarizes chapter points and provides experience-based tactics for putting concepts into practice. Plus, the book includes interviews with seasoned managers across...

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Bibliographic Details

Main Author:	Dyché, Jill
Other Authors:	Levy, Evan
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, ©2006.
Subjects:	Customer relations > Data processing. Data warehousing. Data integration (Computer science) Consumer satisfaction. Consumer Behavior Data Collection Information Storage and Retrieval Electronic Data Processing
Online Access:	Connect to the full text of this electronic book