Technology at the margins : how IT meets the needs of emerging markets /

"Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in...

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Bibliographic Details

Main Author:	Chutani, Sailesh, 1964-
Other Authors:	Aalami, Jessica Rothenberg, 1972-, Badshah, Akhtar
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, ©2011.
Series:	Microsoft executive leadership series.
Subjects:	Information technology. New products.
Online Access:	Connect to the full text of this electronic book