Consumer-centric category management : how to increase profits by managing categories based on consumer needs /

In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to catego...

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Bibliographic Details

Corporate Author:	A.C. Nielsen Company
Other Authors:	Karolefski, John, Heller, Al
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, ©2006.
Subjects:	Retail trade > Management. Consumers' preferences. Electronic books.
Online Access:	Connect to the full text of this electronic book