Pricing on purpose : creating and capturing value /
--Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be acce...
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| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Hoboken, N.J. :
J. Wiley,
©2006.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Why is movie theater popcorn so expensive?
- Why are we in business?
- Mind over matter
- The old business equation
- The new business equation
- Ninety-nine-cent pricing, engagement rings, and the assumption of rationality
- The invisible hand : no one person knows how to make a pencil
- A tale of two theories
- Cost-plus pricing's epitaph
- The wrong mistakes
- Price-led costing replaces cost accounting
- What and how people buy
- The value proposition
- The consumer surplus and price discrimination
- Customer segmentation strategies
- Price discrimination in practice
- There is no such thing as a commodity
- Baker's law : bad customers drive out good customers
- Ethics, fairness, and pricing
- Antitrust law
- Who is in charge of value?
- Pricing on purpose : getting paid for the value your company creates.