Pricing on purpose : creating and capturing value /

--Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be acce...

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Bibliographic Details

Main Author:	Baker, Ronald J. (Ronald Joseph), 1962-
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, N.J. : J. Wiley, ©2006.
Subjects:	Pricing. Price fixing. Electronic books.
Online Access:	Connect to the full text of this electronic book