Pricing on purpose : creating and capturing value /
--Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be acce...
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Hoboken, N.J. :
J. Wiley,
©2006.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | --Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn. |
|---|---|
| Physical Description: | 1 online resource (xxvi, 374 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 343-354) and index. |
| ISBN: | 9781119201366 1119201365 047178429X 9780471784296 0471729809 9780471729808 1280311770 9781280311772 |