APA (7th ed.) Citation

Baker, R. J. (2006). Pricing on purpose: Creating and capturing value. J. Wiley.

Chicago Style (17th ed.) Citation

Baker, Ronald J. Pricing on Purpose: Creating and Capturing Value. Hoboken, N.J.: J. Wiley, 2006.

MLA (9th ed.) Citation

Baker, Ronald J. Pricing on Purpose: Creating and Capturing Value. J. Wiley, 2006.