Pricing with confidence : 10 ways to stop leaving money on the table /

Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The author.

Bibliographic Details
Main Author: Holden, Reed K.
Other Authors: Burton, Mark R., 1965-
Format: eBook
Language:English
Language Notes:English.
Published: Hoboken, NJ : Wiley, ©2008.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The author.
Physical Description:1 online resource (xxxi, 208 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781119198741
1119198747
047025923X
9780470259238
1281237493
9781281237491
9786611237493
6611237496
1118045343
9781118045343