Pricing with confidence : 10 ways to stop leaving money on the table /

Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The author.

Bibliographic Details

Main Author:	Holden, Reed K.
Other Authors:	Burton, Mark R., 1965-
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, NJ : Wiley, ©2008.
Subjects:	Pricing. Service industries > Prices.
Online Access:	Connect to the full text of this electronic book