Data-driven marketing : the 15 metrics everyone in marketing should know /

Bibliographic Details
Main Author:	Jeffery, Mark, 1965-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley, ©2010.
Subjects:	Marketing research. Marketing > Mathematical models. Marketing > Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Physical Description:	1 online resource (xxi, 298 pages)
Bibliography:	Includes bibliographical references and index.
ISBN:	9780470595688 047059568X 9780470595695 0470595698 9780470595541 047059554X 9781119198666 1119198666