Data-driven marketing : the 15 metrics everyone in marketing should know /

Bibliographic Details
Main Author:	Jeffery, Mark, 1965-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley, ©2010.
Subjects:	Marketing research. Marketing > Mathematical models. Marketing > Case studies.
Online Access:	Connect to the full text of this electronic book

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