ROI of $ocial media : how to improve the return on your social marketing investment /

How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent...

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Bibliographic Details

Main Author:	Powell, Guy R.
Other Authors:	Groves, Steven, Dimos, Jerry
Format:	eBook
Language:	English
Published:	Singapore : John Wiley & Sons (Asia), ©2011.
Subjects:	Internet marketing. Social media > Marketing. Social media > Economic aspects. Online social networks > Economic aspects. Social marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book