Kellogg on advertising & media : the Kellogg School of Management /

Bibliographic Details

Corporate Author:	J.L. Kellogg Graduate School of Management
Other Authors:	Calder, Bobby J.
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, ©2008.
Subjects:	Advertising media planning. Advertising.
Online Access:	Connect to the full text of this electronic book