Marketing automation : practical steps to more effective direct marketing /

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automatio...

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Bibliographic Details

Main Author:	LeSueur, Jeff, 1956-
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, N.J. : John Wiley & Sons, ©2007.
Subjects:	Direct marketing. Marketing > Data processing. Electronic books.
Online Access:	Connect to the full text of this electronic book