Cover Image

Kellogg on marketing /

Bibliographic Details
Corporate Author: J.L. Kellogg Graduate School of Management
Other Authors: Tybout, Alice M., Calder, Bobby J.
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, ©2010.
Edition:2nd ed.
Subjects:
Marketing.
Marketing
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource (xix, 426 pages : : illustrations.)
Bibliography:Includes bibliographical references and index.
ISBN:9781119199892 (electronic bk.)
1119199891 (electronic bk.)