Kellogg on marketing /

Bibliographic Details

Corporate Author:	J.L. Kellogg Graduate School of Management
Other Authors:	Tybout, Alice M., Calder, Bobby J.
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, ©2010.
Edition:	2nd ed.
Subjects:	Marketing. Marketing
Online Access:	Connect to the full text of this electronic book