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Luxury China : market opportunities and potential /

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A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion...

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Bibliographic Details
Main Author: Chevalier, Michel, 1943-
Other Authors: Lu, Pierre Xiao
Format: eBook
Language:English
Language Notes:English.
Published: Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010.
Subjects:
Consumer behavior > China.
Consumer behavior > China > Case studies.
Luxury.
Electronic books.
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Call Number: HF5415.33.C6 C48 2010eb
 
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