Branding for the public sector : how to develop successful brands in the sector where image is power /

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...

Full description

Bibliographic Details

Main Author:	Temporal, Paul
Format:	eBook
Language:	English
Published:	Chichester, West Sussex : Wiley, 2014.
Subjects:	Government marketing. Government publicity. Public relations and politics. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book