Beat accelerating customer expectations with Trend-driven innovation /

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

Bibliographic Details

Main Authors:	Mason, Henry (Author), Mattin, David (Author), Luthy, Maxwell (Author), Dumitrescu, Delia (Author)
Other Authors:	Osterwalder, Alexander (writer of foreword.)
Format:	eBook
Language:	English
Published:	Hoboken, NJ : Wiley, 2015.
Subjects:	High technology industries > Marketing. Marketing.
Online Access:	Connect to the full text of this electronic book