The value of business analytics : identifying the path to profitability /

"Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value pro...

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Bibliographic Details

Main Author:	Stubbs, Evan
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, N.J. : John Wiley, ©2011.
Series:	Wiley and SAS business series.
Subjects:	Business planning. Strategic planning. Decision making. Industrial management > Statistical methods. Decision Making
Online Access:	Connect to the full text of this electronic book