How to measure anything : finding the value of "intangibles" in business /

Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business that, until no...

Full description

Bibliographic Details

Main Author:	Hubbard, Douglas W., 1962-
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Hoboken, N.J. : Wiley, ©2010.
Edition:	2nd ed.
Subjects:	Intangible property > Valuation.
Online Access:	Connect to the full text of this electronic book