Digital disciplines : attaining market leadership via the cloud, big data, social, mobile, and the internet of things /

"Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to c...

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Bibliographic Details

Main Author:	Weinman, Joe, 1958- (Author)
Format:	eBook
Language:	English
Published:	Hoboken : Wiley, 2015.
Subjects:	Internet marketing. Leadership. Customer services.
Online Access:	Connect to the full text of this electronic book