The handbook of strategic communication /

"Strategic communication (SC) is an increasingly popular term in business and higher education. In fact, it has become a wide-spread term used by millions. Unfortunately, this number includes many who do not understand what SC is and many more who consciously choose to use the term as a simple...

Full description

Bibliographic Details

Other Authors:	Botan, Carl H. (Editor)
Format:	eBook
Language:	English
Published:	Hoboken, NJ : John Wiley & Sons, Inc., 2021.
Series:	Handbooks in communication and media.
Subjects:	Communication in organizations. Conflict management. Public relations. Electronic books.
Online Access:	Connect to the full text of this electronic book