Global consumer behavior /
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every sc...
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| Format: | eBook |
| Language: | English |
| Published: |
London ; Newport Beach, CA :
ISTE,
©2007.
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| Online Access: | Connect to the full text of this electronic book |
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