Global consumer behavior /

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every sc...

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Bibliographic Details

Other Authors:	Ammi, Chantal
Format:	eBook
Language:	English
Published:	London ; Newport Beach, CA : ISTE, ©2007.
Subjects:	Consumer behavior. Consumer behavior > Cross-cultural studies. Consumers > Social aspects. Internet marketing.
Online Access:	Connect to the full text of this electronic book