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Global consumer behavior /

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Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every sc...

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Bibliographic Details
Other Authors: Ammi, Chantal
Format: eBook
Language:English
Published: London ; Newport Beach, CA : ISTE, ©2007.
Subjects:
Consumer behavior.
Consumer behavior > Cross-cultural studies.
Consumers > Social aspects.
Internet marketing.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Topics of themes. E-travel agents selling to ethnic customers / Euler GM de Souza, Tunc Medeni
  • Local advertising over the product life cycle / Saku Makinen, Hanna-Kaisa Desavelle
  • Culture and diversity / Chantal Ammi
  • Is behavior prone to social influence? / Toufik Kharbeche, Kaouther Jelassi
  • Applications at the national level. The gender approach to understanding time-saving durables buying / Rafika Ben Guirat
  • The cultural impact on changes in consumption / Jadvyga Ciburiene, Anastasiya Marcheva
  • Country of origin / Ana Lisboa
  • Consumer shopping behavior online / Carla Ruiz Mafe, Silvia Sanz Blas
  • The new, improved, Indian consumer / Partho Ganguly
  • Globalization and consumer behavior / Velan Nirmala, U Devasenadhipathi
  • Factors affecting technology adoption in India / Atanu Adhikari, AK Rao
  • Chinese culture and Chinese consumer behavior / Lei Tang
  • Modeling the indicators of purchasing behavior toward counterfeits / Sindy Chapa, Monica D Hernandez
  • List of authors
  • Index.