The marketing of technology intensive products and services : driving innovations for non-marketers /

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing...

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Bibliographic Details

Main Author:	Corsi, Patrick
Other Authors:	Dulieu, Mike
Format:	eBook
Language:	English
Published:	London : Wiley, 2013.
Series:	ISTE.
Subjects:	High technology industries > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book