Origination : the geographies of brands and branding /

"Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of brand...

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Bibliographic Details

Main Author:	Pike, Andy, 1968- (Author)
Format:	eBook
Language:	English
Published:	Chichester, West Sussex, UK : Wiley Blackwell, 2015.
Series:	RGS-IBG book series.
Subjects:	Commercial geography. Branding (Marketing)
Online Access:	Connect to the full text of this electronic book