APA (7th ed.) Citation

Jaffe, J. (2010). Flip the funnel: How to use existing customers to gain new ones. Wiley.

Chicago Style (17th ed.) Citation

Jaffe, Joseph. Flip the Funnel: How to Use Existing Customers to Gain New Ones. Hoboken, N.J.: Wiley, 2010.

MLA (9th ed.) Citation

Jaffe, Joseph. Flip the Funnel: How to Use Existing Customers to Gain New Ones. Wiley, 2010.