Flip the funnel : how to use existing customers to gain new ones /

"If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new me...

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Bibliographic Details

Main Author:	Jaffe, Joseph, 1970-
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, ©2010.
Subjects:	Customer relations. Business referrals. Customer services.
Online Access:	Connect to the full text of this electronic book