Scenarios in marketing : from vision to decision /
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
Wiley,
©2006.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics. |
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| Physical Description: | 1 online resource (xv, 227 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470666265 0470666269 9780470058589 0470058587 1280838663 9781280838668 9786610838660 6610838666 |