Scenarios in marketing : from vision to decision /

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge...

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Bibliographic Details

Other Authors:	Ringland, Gill, Young, Laurie, 1955-
Format:	eBook
Language:	English
Published:	Chichester, England ; Hoboken, NJ : Wiley, ©2006.
Subjects:	Marketing > Management. Strategic planning. Electronic books.
Online Access:	Connect to the full text of this electronic book